The U.S. Girls’s Open, already the most important purse in ladies’s golf, is getting a lift to $12 million US beneath a brand new company partnership with Ally Monetary.
The deal makes Ally the presenting sponsor of the U.S. Girls’s Open and the official retail banking companion of the US Golf Affiliation (USGA) and the boys’s and ladies’s Opens it runs.
“Partnering with Ally permits us to not solely proceed elevating the U.S. Girls’s Open, however to additionally additional our dedication to the way forward for the sport through our U.S. Nationwide Improvement Program,” mentioned Mike Whan, the CEO of the USGA. “Ally has established itself as a power in sports activities, with a ardour for fairness throughout the trade. Its model values and actions align completely with ours, and I am unable to wait to see what we’re in a position to do collectively.”
Ally additionally signed a sponsorship take care of Lilia Vu, a two-time main champion final yr and the LPGA participant of the yr.
Ally already is a title sponsor for a PGA Tour Champions occasion at Warwick Hills in Michigan.
The Girls’s Open was held final yr at Pebble Seashore for the primary time. Will probably be at Lancaster Nation Membership in Pennsylvania this yr, and future venues embrace Riviera and Oakmont.
Stephanie Marciano, the pinnacle of sports activities advertising at Ally, described golf as being on a “meteoric rise” with an more and more numerous fan base.
“The USGA is best-in-class and introduced us a robust alternative to positively influence each the ladies’s and males’s sport, in addition to have interaction a brand new group of sports activities followers throughout the nation,” Marciano mentioned.