A failed meals supply service which collapsed earlier this 12 months has been rescued with a bunch of huge title celebrities throwing their weight behind the brand new enterprise.
In April, ritzy meals supply service Providoor, which launched throughout lockdown to offer individuals a repair of their favorite eating places, went into liquidation.
On the time, its founder, movie star chef Shane Delia stated it was a “very unhappy day” however that he was “happy with Providoor and what it has achieved” together with serving multiple million meals.
Within the wake of its collapse, it emerged that the enterprise had racked up money owed of greater than $6.3 million, together with $4.4 million in reward vouchers held by foodies and company shoppers that might not be honoured.
However a long-time buyer, Sydney-based Sam Benjamin – proprietor of Rolling Stone Australia and Brag Media – has now purchased the enterprise.
On Monday, Providoor introduced it was relaunching in Sydney, Melbourne and Brisbane with a brand new group and large cooks and meals personalities attaching their names to the model.
These individuals embody Matt Preston, Silvia Colloca, Anna Polyviou, Luke Nguyen, Gary Mehigan, Manu Feildel, Justin Narayan, George Calombaris.
“Now we have assembled a extremely skilled group from everywhere in the world – operations and culinary – all dedicated to the daring aspirations of the enterprise with an revolutionary chapter to drive the complete Providoor goal and potential,” Mr Benjamin stated.
Providoor styled itself as a saviour of the restaurant trade throughout the many Covid-19 lockdowns because it allowed prospects to order deliveries straight from their favorite kitchens.
With the relaunch, it has now been damaged up into two completely different sections – Providoor Native and Providoor Frozen.
The chef-prepared meals can be found to order direct on-line or by Uber Eats.
In Sydney, if a buyer orders at midday, it will likely be prepared for subsequent day supply, whereas orders in Melbourne and Brisbane will likely be delivered twice every week with a three-day lead time.
Providoor now has kitchens situated all through Sydney in Homebush, 5 Dock, Impartial Bay and Moore Park with additional kitchens to open elsewhere within the NSW capital in addition to in Melbourne and Brisbane within the “close to future”, in accordance with the corporate.
Quite a few different meals supply companies have been unable to outlive the financial turmoil wrought within the wake of the Covid-19 pandemic.
Deliveroo’s Australian department went into administration and exited the Australian market a 12 months in the past, citing the meals supply trade as being too aggressive a marketplace for them to show a revenue.
One other Australian operator, a Victorian meals supply firm that styled itself as a rival to UberEats and Deliveroo referred to as Delivr, went bust in 2022, which at its peak had 200 supply drivers.
In March this 12 months, a connoisseur meals start-up referred to as CoLab, which supplied ready-to-cook meals from greater than 150 eating places, appointed directors.
Supply grocery retailer Milkrun, which promised to get groceries to prospects inside 10 minutes, additionally folded however was later purchased out by Woolworths.