Scarlett Johansson has filed a authorized go well with in opposition to an synthetic intelligence software for unauthorized use of her title and picture in a 22-second promotional video.
The video was shared on social media by an app referred to as Lisa AI: 90s Yearbook & Avatar, and it was executed with out her consent.
Johansson‘s lawyer, Kevin Yorn, initiated authorized motion in opposition to the corporate answerable for this commercial.
Voice imitation of Scarlett Johansson
This isn’t the primary time Johansson has encountered points associated to the unauthorized use of her picture, as she beforehand sued Disney in 2019 for the simultaneous digital launch of her movie ‘Black Widow’, which she believed breached her contract.
The AI-powered advert featured a voice imitation of Johansson in her function because the Black Widow, encouraging viewers to discover the app’s options, together with avatar creation and AI-generated photos and movies.
A disclaimer within the advert clarified that the pictures have been produced by Lisa AI and weren’t associated to Johansson herself.
“What’s up guys? I am Scarlett and I would like you to return with me,” the voice mentioned.
“It isn’t restricted to avatars solely.
“You too can create photos with texts and even your AI movies. I believe you should not miss it.”
Whereas the precise advert in query is not obtainable, the authorized dispute underscores the significance of securing the rights and permissions of public figures within the age of digital and AI-driven content material creation.